1998-06 UNIVERSIDAD INTERCONTINENTAL • Bachelor Degree in Communication Sciences.
2003-08 UNIVERSITY OF TECHNOLOGY, SYDNEY • Graduate Certificate in Journalism

More than 20 years of experience in Communication, Marketing and Advertisement Strategies; Event logistic; Creative Concepts; Public Relations with Media, Editorial Coordination, Commercial plans and exchanges, Research and Social Media.    

Personal Information:                       Age: 40

Civil Status: Married

Place of Birth: Mexico City

Birth Date: November 6, 1975

Nationalities: Mexican and Spanish

Work experience:      Communication, Marketing and Advertisement Strategies; Event logistic; Creative Concepts; Public Relations with Media, Editorial Coordination, Commercial plans and exchanges, Research and Social Media.


03/2008 up to date                      Berger Joyeros (Jewelery and Watches Retailer)

                                                Position: PR & Marketing Manager

·       Communication and Advertisement strategies for Berger Joyeros that help increase sales and brand awareness.

·       Creative concepts and 360 marketing: BTL, direct marketing, promotions, newsletters, events, public relations, POS.

·       Public Relations with the media (event coordination, press releases, interviews, translations, photo shoots, etc.) for brands such as: Bulgari, Harry Winston, Richard Mille, MB&F, Bell&Ross, Maitres DuTemps, A. Lange & Sôhne, FP Journe, Piaget, Panerai, Hublot, Corum, Vacheron Constantin, Girard Perregaux.

·       Coop advertisement media planning and negotiations with the media for more than 40 brands such as: Rolex, Patek Philippe, Cartier, Chopard, Audemars Piguet, Montblanc, Messika, Bell&Ross, etc.

·       Editorial coordination and sales of corporate specialized magazine Berger Times and catalogues.

·       Social networks and website administration for Berger Joyeros.


07/2007- 02/2008                        Grupo Public International (Public Relations Agency)

                                                Position: PR Manager

·       Coordination of the “1st International Public Relations Congress 2007” in Centro Banamex for PRORP (Mexican Public Relations Association).

·       Sponsorship and communication campaign for Safe Kids Mexico Foundation.

·       Public Relations for PRORP (Mexican Association of Public Relations Professionals)

·       Public Relations for Motorola Corporate.

·       Media management for World Economic Forum interviews.


09/2004-  02/2007                       Radio Formula

                                                (Radio news show “En los Tiempos de la Radio” with Óscar Mario Beteta).

                                                Position: Communication Manager

·       Communication Strategies.

·       Public Relations with Private Companies, coordination of Interviews and Commercial Deals.

·       Events and Special Broadcasts.

·       Business and entrepreneurial information.

·       Advertisement and Media Planning.


05/2004- 09/2004                        Gricorp Ketchum

                                                (Public Relations Agency).

                                                Position: Senior Executive

·       Communication plans and strategies.

·       Public Relations for the Mexican Dental Association (ADM); also for TV channels: Infinito, Fashion TV, Retro, Clase and for beauty products O Boticário.

·       Contact with specialized media: Health; Marketing; Fashion, Beauty and Society; Technology and Entertainment.



04/2003- 08/2003                        Powerhouse International, Sydney Australia

                                                (Fundraising, Non Profit Organization).

                                                Position: Team Leader

·       Research and Business-to-Business Public Relations for WWF (World Wildlife Foundation), UNICEF (United Nations Children’s Fund) and CCF (Christian Children’s Fund).    


03/2001- 02/2003                        Grupo Mondi S.A. de C.V. – Patek Philippe Int.

(Wholesale, Service and Import Agency of Patek Philippe watches and other Swiss luxury products).

                                                Position: Advertisement and Communication Manager

·       Communication strategies (public relations, event logistic, charity auctions, press releases, speeches, media contact, etc.) for high class watch brands such as: Patek Philippe, Jaeger-LeCoultre, Ulysse Nardin, IWC, Zenith, Chronoswiss, Junghans and Sattler; as well as for other luxury products such as Caran d’Ache pens, writing instruments and artist material, Reuge Music boxes and Swiss Wenger Knives.

·       Media Planning for all the brands and advertisement creative concepts for jewelry and watch cases Scatola del Tempo, Wenger Knives, Caran d’Ache colors and Junghans atomic watches.

·       Luxury Watch Column: “Tiempo y Estilo” (Time and Style) for Society Section Mundo Social of Mexican national newspaper Excelsior.


1999- 2001:                                Ketchum Mexico

(Public Relations Agency).

Position: Account Executive for Patek Philippe watches; Grupo Emyco shoe brands: Florsheim, Hush Puppies, Skechers and Procter & Gamble’s Pantene Pro-V)

·       Communication plans and strategies.

·       Media and press contact: Marketing, Business, Technology, Fashion and Society.

·       Event Planning and Logistics: launching of new products, press conferences, and seminars.

·       Writing and editing skills (press releases, newsletters, brochures, presentations, speeches).

·       Creative Concepts for Rich’s Products (Bakery) and Heidrick & Struggles (Human Resources).

·       Translations for Delta Airlines, SigCombibloc and technology accounts such as: DirecTV, Nokia and ITT.

1996- 1999:                              Banco Nacional de México S.A. (BANAMEX)

                                                                        (National Bank in Mexico).

Position: Executive Promoter

·       Editor and designer of magazine: \\\"Telemarketing News\\\".